East Texas ice-storm surge kills your callback window
February 2021 taught every Gregg County shop the same lesson: when SWEPCO lines ice over and furnaces trip at 11pm, the homeowner with frozen pipes calls four numbers in six minutes. If you're wrapping a no-heat call in Kilgore and the Spring Hill call hits voicemail, the North Longview competitor books it before you see the message. Narlo's SMS reply lands in 10 seconds—qualifies the address, asks if they smell gas, confirms Atmos Energy meter access, and books the appointment while you're still pulling wire. The job that would have gone to the shop with a night dispatcher stays in your Jobber calendar. Loop 281 drive time matters less when the customer is already scheduled before you leave the first site.