No-cool surges across Loop 281 during East Texas heatwaves
The first 95°F day in Longview usually hits in late May, and the call surge starts the afternoon before SWEPCO meters show the load spike. A missed no-cool call from South Longview at 6pm means a homeowner who will not wait until morning; the second shop that answers owns August. Narlo replies within 10 seconds via SMS, asks square footage and age of system, and books the appointment into your CRM while you finish the Kilgore callback. The homeowner in Greggton sees a text from your shop number that reads like your dispatcher wrote it, not a bot. You decide whether to roll a truck at 8pm or schedule first-thing; Narlo does not decide for you. Every no-cool call in the Pine Belt that lands in voicemail is revenue walking to a competitor who answered.