Loop 1604 radius kills callback speed after freeze events
A shop based near JBSA-Lackland covering routes out to Boerne or Cibolo faces a 45-minute drive to the far edge of Loop 1604 during morning traffic on I-10. When Winter Storm Uri hit in Feb 2021, burst-pipe calls flooded in from Terrell Hills, Castle Hills, and Helotes simultaneously—trucks were committed for hours, and callback windows closed before you could even listen to voicemail. Narlo answers the call in 10 seconds via SMS while your lead tech is mid-repair in Olmos Park, qualifies whether it's an emergency shutoff or a next-day quote, and books the job into your CRM with the customer's address and availability. You don't lose the callback race because your dispatcher is a human who can only handle one call at a time.