Post-Uri pipe-burst callbacks across Loop 323 submarkets
February 2021 taught every Tyler shop that freeze callbacks don't stop at city limits. Pipes failed in Old Tyler bungalows, in Hollytree tract homes, in Lindale manufactured housing, and across Bullard's rural lots. A callback that comes in at 9pm while you're finishing a slab-leak diagnosis in Cumberland goes to voicemail, and the homeowner calls the next name on Google. East Texas ice storms happen every few winters. The callback window after a hard freeze is 48 hours. You already run short on techs. Narlo catches the inbound, confirms the address, asks whether the pipe burst or the water heater froze, and books it into the next available slot. The customer gets a reply in 10 seconds. You get the lead when you check your phone.