Feb 2021 freeze callbacks still shape Waco call patterns
Every plumber in McLennan County remembers the Feb 2021 freeze. Frozen pipes across East Waco, Castle Heights, and the Hewitt-area meant callback surges that lasted six weeks. What changed: homeowners in Lake Air and Woodway now call at the first freeze forecast, often after-hours. If you miss that Thursday-night panic call from a Castle Heights homeowner before a cold snap, the job goes to whoever picks up. A missed call at 9pm from Downtown Waco with a crawl-space concern turns into a next-day slab leak someone else invoices. Narlo catches those calls within 10 seconds, texts back in your shop's voice, qualifies the urgency, and books the inspection into Jobber or Housecall Pro before the lead goes cold.