Spring hail surges across I-35E corridor DeSoto
When a hail cell tracks from Cedar Hill to Lancaster through South DeSoto in April or May, you field 40–60 calls in 48 hours. Your two-truck crew is already running full-replacement quotes in Duncanville and inspecting soffit damage along Pleasant Run Road, so the phone goes to voicemail by 10am. Homeowners who hit voicemail call the next shop in the search results — by the time you call back that afternoon, they have an inspection scheduled with a competitor for the next morning. Narlo replies via SMS in 10 seconds, qualifies storm-damage versus maintenance leak, asks for photos of the interior stain and exterior shingles, and books the inspection into your CRM with the address and job type pre-filled. You show up to a qualified lead, not a cold callback three days after the hail event when the urgency has passed.