Post-tornado call surges across Loop 323
After a spring outbreak touches Smith County, a 4-truck shop can field 80 calls in 48 hours. Half come while you are on a ladder in Cumberland or driving from a Bullard inspection to a Cascades emergency tarp. The caller leaves no voicemail. By the time you finish the current job along Highway 69 and call back, they have hired a crew from Longview or booked with a national franchise that answered in real time. Loop 323 covers a 15-mile radius; South Tyler and the Hollytree corridor generate the densest storm-damage volume. Missing a single call during peak surge across Lindale means a $6,000 replacement walks to a competitor who picked up.